The first one is the 7 second ident...
NAME OF PRODUCTION:
Yasty
Productions
TARGET
AUDIENCE:
The target audience will be a
group of boys and girls between 16-30 year old.
AUDIENCE PROFILE:
A typical
member of our audience would be a college/University student who has a part
time job. They would live on the campus. They would normally watch American
sit-com and chat shows that relate to their age group.
BRIEF DESCRIPTION OF IDENT:
The main
idea of the ident shows a small power struggle and between black tendrils and a
Dark blue wave. It shows the 2 entities approach each other and it looks like
the black tendrils will cover everything but at the last moment, the blue wave
will emerge from the middle of the black tendrils, showcasing the logo in the
process.
BRIEF DESCRIPTION OF STYLE
The ident
will be animated. This will make it easier to make. The main colour scheme will
include black and blue. There will be various shades of both colours, such as
grey and light/dark blue. I chose these colours because it will show the kinds
of shows that will be shown on the channels as well as, contradicting some of
the shows that will be shown. This is so the viewer doesn’t know what to expect
when they watch the shows, but have a good idea because of the ident. The only
images that will be used are the logo of the ident. This is mainly because the
ident will be animated.
DISCUSS ASPECTS OF BRAND IDENTITY
This ident
will show that this channel isn’t like all the others. It will do this by the
contrast of the colours and overall theme of the logo compared to the shows
that will be played. The dark theme and
the blue give a sense of good verses bad. The breakthrough of the blue shows
good overcoming evil and showing the logo at the end is the ‘resolution’ of the
7 second struggle. This will appeal to the audience since this is widely well
received and common theme. What makes this unusual is that instead of light and
dark, its black and blue.
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