treatment for our 30 second ident

The second treatment which is for the 30 second...

NAME OF PRODUCTION

Yasty productions

TARGET AUDIENCE: Mixed genders 16-20 years old

AUDIENCE PROFILE  

A typical member of our audience will be a college/ university student who has a part time job. They would live on the campus. They would normally watch American sit-com and chat shows that relate to their age group.

BRIEF DESCRIPTION OF IDENT

We will have to actors in the ident. One will shoot water from his mouth and the other will shoot fire. Then we will see the two elements collide into each other and see the two elements mixing together.  Then we will see the word BOOM slowly coming out from the middle. 

BRIEF DESCRIPTION OF STYLE

The ident’s style is animated, this will be easier to make and more people will want to watch it. The images that it will mainly contain are water and fire. This is because we will see these two images coming together. This leads to the colour scheme, the colour scheme will mainly be blue, red and orange throughout the whole ident.  The colour scheme in the end will be Black as that colour will end the whole ident. 

DISCUSS ASPECTS OF BRAND IDENTITY

This ident will create a brand identity because it is something you don’t see with the other idents. This ident attracts people because of how the logo and the two different elements come together and make the logo. These two elements have always been spoken by people through history of which element is stronger and which element can overcome the other. However seeing them come together and be at the same level makes it look interesting and people would want to see the outcome of the two elements colliding.  This links to the content of the channel because it shows that the content will have unexpected outcomes just like the ident.