Our Powerpoint prestation

This is our Ident Presentation

The 30 second storyboard

The following is an idea for our 30 second ident

treatment for our 30 second ident

The second treatment which is for the 30 second...

NAME OF PRODUCTION

Yasty productions

TARGET AUDIENCE: Mixed genders 16-20 years old

AUDIENCE PROFILE  

A typical member of our audience will be a college/ university student who has a part time job. They would live on the campus. They would normally watch American sit-com and chat shows that relate to their age group.

BRIEF DESCRIPTION OF IDENT

We will have to actors in the ident. One will shoot water from his mouth and the other will shoot fire. Then we will see the two elements collide into each other and see the two elements mixing together.  Then we will see the word BOOM slowly coming out from the middle. 

BRIEF DESCRIPTION OF STYLE

The ident’s style is animated, this will be easier to make and more people will want to watch it. The images that it will mainly contain are water and fire. This is because we will see these two images coming together. This leads to the colour scheme, the colour scheme will mainly be blue, red and orange throughout the whole ident.  The colour scheme in the end will be Black as that colour will end the whole ident. 

DISCUSS ASPECTS OF BRAND IDENTITY

This ident will create a brand identity because it is something you don’t see with the other idents. This ident attracts people because of how the logo and the two different elements come together and make the logo. These two elements have always been spoken by people through history of which element is stronger and which element can overcome the other. However seeing them come together and be at the same level makes it look interesting and people would want to see the outcome of the two elements colliding.  This links to the content of the channel because it shows that the content will have unexpected outcomes just like the ident. 

Treatments for 7 second our ident

               We have made two treatments, one for our 7 second ident and one for our 30 second  ident.


The first one is the 7 second ident...

NAME OF PRODUCTION:

Yasty Productions

TARGET AUDIENCE:

The target audience will be a group of boys and girls between 16-30 year old.

AUDIENCE PROFILE:

A typical member of our audience would be a college/University student who has a part time job. They would live on the campus. They would normally watch American sit-com and chat shows that relate to their age group.

BRIEF DESCRIPTION OF IDENT:

The main idea of the ident shows a small power struggle and between black tendrils and a Dark blue wave. It shows the 2 entities approach each other and it looks like the black tendrils will cover everything but at the last moment, the blue wave will emerge from the middle of the black tendrils, showcasing the logo in the process.

BRIEF DESCRIPTION OF STYLE

The ident will be animated. This will make it easier to make. The main colour scheme will include black and blue. There will be various shades of both colours, such as grey and light/dark blue. I chose these colours because it will show the kinds of shows that will be shown on the channels as well as, contradicting some of the shows that will be shown. This is so the viewer doesn’t know what to expect when they watch the shows, but have a good idea because of the ident. The only images that will be used are the logo of the ident. This is mainly because the ident will be animated.

DISCUSS ASPECTS OF BRAND IDENTITY

This ident will show that this channel isn’t like all the others. It will do this by the contrast of the colours and overall theme of the logo compared to the shows that will be played.  The dark theme and the blue give a sense of good verses bad. The breakthrough of the blue shows good overcoming evil and showing the logo at the end is the ‘resolution’ of the 7 second struggle. This will appeal to the audience since this is widely well received and common theme. What makes this unusual is that instead of light and dark, its black and blue.