Wednesday 3 February 2016

Market Research Analysis

We went on SurveyMonkey to make a  questionnaires for our target audience to answer to see what they prefer to see in the ident they watch. This helps us to make our TV ident because  it shows what our audience enjoy to see and we will make our ident based on the results we received from our target audience.

The first question we asked is based on the feature in an ident as you can see above. We have discovered from this question that 66.67% said they prefer video/animation, 33.33% said they prefer music. from this question we now know at which features we should focus more on . This also helps us outline the which feature should be used more than others


Following to our second question which is about pace,  we could use this information to know how fast we should make the ident . This means we will be able to show the ident on the correct speed to the audience's liking. This also  means that we  will be showing the audience a fast/slow ident for them to read the information that will be shown.
Based on our next question that was asked on the survey we were able to know what people want to see on the ident because it clearly tells us that more people don't mind what they see on they ident as long its good enough.
From our next question that we asked we can gather the information of what people like to see with the lighting effects in the ident. From this we can tell that more people like colorful and bright idents.
The next question we asked was about what colour they prefer to see and from this question we can see what colour people like more than others.
from our second last question that we have on the survey we can gather the information of if people want a continuity announcer or not in the ident.


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